Rihanna gave herself a nearly impossible challenge when creating her recently released Fenty Beauty makeup line. At the launch party in Brooklyn earlier this month, she told the audience that she had tasked herself and beauty developer Kendo Brands with producing one of the makeup choices.
Though Others have made progress, including Covergirl (which declared Issa Rae as their new face last week), women of color have often been left Ad, and with color options campaigns often left them out completely.
Time magazine has just declared Fenty Beauty by Rihanna one of the 25 Best Inventions of 2017. A really great accomplishment for the new brand and Rihanna herself.
.@TIME mag named @fentybeauty one of the 25 best inventions of 2017! I’m honored and I have to send love to everyone who’s supported this brand in the 2months that we’ve been here! Glory to the Most High. https://t.co/sGxsiO6wxA pic.twitter.com/GsPG64A93P
— Rihanna (@rihanna) November 16, 2017
First Look: Fenty Beauty
It’s been under lock and key, with bodyguards and security than the girl herself, but Fenty Beauty is here, and Vogue Beauty has been given an exclusive preview to have a play with the entire range of products. Here is what you need to know…
The packaging is perfection
Rihanna released a teaser of the Match Stix (wind-up, stick skin formulas for adding color and contour) on the Fenty Beauty Instagram page that alluded to magnetic packaging, and we can confirm that they do indeed clip together in a manner that’s both highly satisfying and totally convenient (no more rummaging around in your bag for rogue blusher). But it does not stop there. Take the paper, which can be rolled up as one long sheet and fitted into a nifty dispenser — using an inbuilt mirror, obviously.
The color range is second to none
Rihanna’s whole ethos behind Fenty Beauty is that it caters to everyone, regardless of their skin color or kind, and the range of shades is impressive. The base comes in throngs of colors but also different undertones, meaning each shade has a cool and a version. Additionally, if your shade can’t be found by you there is the even talk of the brand offering bespoke color matching, they’ll mix it up for you.
The formulas are high-end
Highlighting whether contouring or including a pop of color, the liquid formulas are ultra-blendable, without being so creamy they slip and slide around your face. The powder products are finely-milled and velvety to the touch, meaning they are both easy to use and to build up for a color payoff that is superior or more protection.
If you only buy one thing…
Trophy Wife highlighter; a gold pressed powder that is guaranteed to create a pop that is cheekbones. Or else, try Gloss Bomb; a sweet-smelling and glossy – but not tacky – nude lip gloss which provides a finish that is every day. Another fantastic choice would be the primer, which has the unique ability ward off extra shine while still providing a lasting, natural-looking glow and to blur imperfections.
There is more to come
The range focuses primarily on eyeshadow palettes thrown in for color, but rumor has it that Fenty Beauty has a future ahead – specifically, a one.
— Rihanna (@rihanna) November 28, 2017