Nony Tochterman

Tel Aviv, Israel


Nony Tochterman is the creative mind behind the label Petro Zillia. A native of Tel Aviv, Israel, she practically grew up with fashion watching her hip fashion-designing mother run a trendy boutique in their home city. Nony learned to knit, sew, and cut fabric by the time she was seven. As a little girl Nony would frequent her mother’s factory and create clothes for her dolls. When she was 11, she launched into selling feathered earrings to the girl’s in the neighborhood, and by the age of seventeen she sold her first hand loomed sweater in her mother’s boutique under a pseudo label. Moving to Los Angeles, Nony hit the hip LA boutiques and worked the retail end of the business, attending what she called “the school of life.” She headed to New York on a whim to expand her fashion horizons. Her whim turned into ten years of big city life and undeniably her most important discovery to date her business partner Yosi Drori, who soon became her husband and the father of her two beautiful children. In 1996, she launched the label “Petro Zillia.” Within 5 years of its existence, the label had been seen worn by Hollywood’s A list which includes Britney Spears, Cameron Diaz, Jennifer Lopez, and Madonna. It also has garnered editorials on the pages of Vogue, W, Harper’s Bazaar, InStyle and Marie Claire. The style of Petro Zillia is known for its whimsical look at high fashion, using luxurious fabrics and innovative ideas, it’s like stepping into a fantasy fashion island with its flirty blouses, crochet minis, tiered lace prairies and polka dots.
Petro Zillia has a carefree, fearless attitude towards clothes and meant for the woman who is fashion savvy and not afraid to wear clothes that reflect her. The Petro Zillia woman is confident, ageless and fun. Hilary Duff, Elisha Cuthbert, Paris Hilton, Nicky Hilton, Elisha Cuthbert, Lisa Edelstein


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