Paola Frani was born and still lives in the land of Fellini’s ‘Dolce Vita’, Romagna, where there are strong entrepreneurial traditions and a powerful, cultural vivacity. Indeed, some sociologists call it ‘the pleasure zone’, as it is an area where culture, art, entertainment, and new trends merge. At the young age of 20, she established Scrupoli, her first clothing line, along with Davide Fusaroli. But her real début came in 1986, with the collection Paola Frani, presented at Pitti Trend. That same year, she started a collaborative relationship with the Coin group. In 1989, at Milano Vendemoda, Paola Frani is named best new designer by a jury of experts in the field of fashion and buyers. She receives an award and a consulting on one of the lines produced by Aeffe (the company produce Alberta Ferretti, Moschino, J.P.Gaultier and Narciso Rodriguez). In 1993, her brand made its début at Milano Collezioni and the following year she opened a showroom in Milan in 1994. Paola Frani has developed its own conceptual style that is always fascinating and ahead of the times. The collections have numerous reference points, from the cinema to contemporary art. Schifano, Schnabel, Futurism and Pop Art are just some recurring examples. Personality and a strong identity mark the designer’s work that differs from Made in Italy because of its originality, which is far from the usual clichés and is not standardized, something which often characterises the large fashion groups.