Heatherette is a New York company started by duo Richie Rich and Traver Rains. Richie Rich grew up in California and entered ice-skating while still a child. He became competitive and ranked 12th in the nation. Eventually he joined Ice Capades and toured the world. He moved to New York. Traver Rains grew up in Montana, competing in rodeo horse shows and won over 100 titles. He attended college in Texas, taking a degree in economics and business before moving to New York. These two boys with completely different backgrounds, met in New York and started Heatherette in December 1999. Buyers ordered their tops and they have designed for entertainers. In late 1999, Rains and Rich began collaborating on t-shirts and leather goods as a hobby on their living room floor. Rich showed up at a party in one of his own customized leather tops and caught the attention of Sushi, the creative director and buyer at the downtown store Patricia Field who ordered twenty of them on the spot. Heatherette made a splash in the fashion industry very early on, receiving editorial credits in such magazines as Vanity Fair, W, Surface, Paper, YM, In Style, ID, Flaunt, Italian Vogue, and Rolling Stone. Their Fall 2003 collection was shown in Los Angeles and was a rip-roaring success. Their whimsical clothing with cartoon prints wowed the audience. Shirley Manson, Paris Hilton, Pink, Justin Timberlake,David Beckham, Alicia Keys, Britney Spears, Lil’ Kim, Gwen Stefani, Pamela Anderson, Mya, Kelis, Aubrey O’Day
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