Rocco Barocco

Napoles, Italy


Rocco Barocco, born in Naples, Italy in 1944 is a Fashion designer. His real name is Rocco Muscariello, however after his first steps in the fashion industry he legally changed his name and surname to Rocco Barocco. His father was from Naples and his mother was originally from Pozzuoli. Rocco was raised in Ischia. Perhaps he had his start as a fashion designer here, in Ischia, when he acquired a job at the island’s most fashionable boutique, Filippo, as a young man. He also attended the Accademia delle Belle Arti, Rome in 1962, studying fine arts and further honing his talent. In the sixties, he began in earnest his whirlwind career as a fashion designer in Rome where he acquired a position at the atelier of Monsieur Giles. He also worked as a sketch artist at De Barentzen from 1963 to 1965. Learning the trade at the hands of the best, Rocco Barocco longed for his own line of fashion. In 1968, he joined a group to form an atelier producing high-fashion collections under the Barocco label but this disbanded in 1974. Rocco later opened his own atelier in Rome and achieved the success and respect for his designs that he so craved. In fact, already well-known for his avant-garde style, he immediately experienced an international surge in popularity, particularly because of the jet set’s immediate acceptance and enchantment with his creations. Rocco Barocco’s Fashion House, providing high fashion clothing for influential people throughout the world, is located at Piazza di Spagna 81, Rome, Italy. Barocco’s tastes have always leaned towards the daring and bold or over-the-top styles that are craved by so many of the rich and fashionable glitterati. During the 1980s, though still dedicated to high fashion, the designer began to work in pret-a-porter and became diversified. It was the start of second lines such as Fashion and RB, of men’s suits, oversized clothes, swimwear, shirts, various leather goods, foulards, gloves, umbrellas and perfumes. Rocco Barocco delights in using black, black and white, and optical effects in his line of fashion wear. In fact, Rocco exults in repeating his creative patterns throughout fashion lines, creating somewhat of a defining moment for himself. Moreover, Barocco pays exceptional attention to the detailing and design of each of his creations, and this has made him deservedly famous.
Rocco Barocco’s clearly defined style is creative, glamorous, and avant-garde to say the least. He attempts to challenge the fashion of the day and step beyond the expected and ordinary to create the extraordinary- something every woman deserves. He credits his style partly to his training in fashion at the hands of the very best that Rome had to offer and to the experience he has garnered from the world of high fashion.
Barocco’s designs often utilize stripes and spots. The fabrics most frequently showcased in Barocco’s creations are soft and flowing, giving way to an extravagant and luxurious feel.
Barocco fashions are often bold, bright, asymmetrical, startling, and distinctive. Fabrics and details in gold, glittering sequins and exquisite embroidering have held a constant fascination for Barocco. Moreover, Barocco prefers fine fabrics like satins, cashmeres, and crepes to create a soft, sumptuous effect with his designs. He was a major influence in the Eighties, when his use of optical illusion, and black-and-white patterns became very popular.
His contemporary fashions often combine the incongruous, as he chooses to pair strong styles with vibrant colors to create unforgettable fashion masterpieces. Whether his fashions are hinting at masculinity or portraying soft femininity, his styles are always perfection personified with their exquisite cuts, superlative balance, and matchless detailing. The brand epitomizes the words: rigor, humor, audacity, and poetic imagination. Ursula Andress, Countess Claretta Agusta, Claudia Cardinale, Laura Antonelli, Liza Minelli,

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