Sergio Ciucci was born in Rome; after the diploma in fine arts he had very clear ideas about his future working life and it was a very natural decision for him that of attending first a course in Costume Design at the Academy of Fine Arts and later to complete his education at the renowned Accademia di Costume e Moda in Rome. It was already with his graduation dissertation that Sergio showed his great communication qualities. He immediately started to collaborate with the town-hall of his city as a visualizer for advertising campaigns, projects, events and fashion shows; despite his young age he collaborated as assistant for the high fashion line Marella Ferrera a/w 91-92. After a few months and some design collaborations, Maurizio Galante wanted him as a direct assistant for his line of high fashion and accessories based in Paris but produced in Italy. This opportunity gifted him with that profound knowledge of the Parisian reality which is so often interpreted, personalised, recognisable in his collections. In 1994 he collaborated with the Aeffe group as a designer for Alberta Ferretti, passing from high fashion to pret-a-porter and coming to know all the process and deadlines of fashion industry. In 1996 he participated to the “XIV Onward new designer fashion prix”, organised by Kashiyama in Tokyo, where he showcased a flash of his collection and where he won the Prize as Italian representative. After his return to Italy his carrier improved incredibly. First he started to collaborate as a freelance designer for Roberto Cavalli’s first line and jeans’ line and at the same time he worked as style responsible for the collection Lei by Lancetti. In the following years he had the opportunity to analyse the American and British market working as Creative Director and Brand Manager for the lines Ice Jeans and Iceberg womenswear belonging to the Gilmar group in 2011/12. The rest is history. Considered one of the most promising Italian fashion designers, Ittierre S.P.A. wanted him to be the brand manager for the collection Just Cavalli menswear and also the artistic and creative director of Exte womenswear, menswear and accessories. Furthermore Sergio is since 2006 the Head Designer of the second line JOHN GALLIANO “GALLIANO” Man / Woman which is also produced adn distributed by Ittiere S.P.A. Sergio has had a similar success also in the communications area: the television Leonardo has recently offered him to present a fashion program; and he has also started to work as a teacher at IED Istituto Europeo di design where he is very loved and appraised by his students. Because of the recent birth and launch of his own line he renounced to follow the Exte womenswear line but is still at the head of the menswear one. Mario Boselli has just asked him to follow the Area line. Loved by celebrities and by the international press, Sergio Ciucci, the designer of “signs” as he is called, goes ahead being more and more involved in many projects both as a designer and as a presenter in the fashion sector, always looking towards the future but preserving his traditional tailoring way of working “on the mannequins”, which only the big high-fashion tailors used to do some time ago. He is also professor of Fashion at the “Academy of Costume and Fashion” in Rome.