Laos-native Siphay Southidara, Born in Vientiane in 1972, Southidara moved to Canada in 1979 and enrolled in the fashion program at Marie-Victorin in 1991.
Encouraged by friends and faculty, Southidara entered the Smirnoff Fashion Awards competition in 1994 and was named the Canadian grand prize finalist.
YSO, an acronym stemming from the last letter of his first name and the two first letters of his last name. YSO is available at Scandale, Collection 24 and U & I in Montreal, and at Holt Renfrew in Toronto.
As Head Art Director and Head of Workshop for numerous plays and films, Siphay has worked with artists such as Brigitte Haentjens, Robin Aubert, Marie Brassard, Lhasa, Patrick Watson, Louise Lecavalier, Tedd Robinson, Sylvain Émard and Le Cirque du Soleil.